The Brown Family‘s dream of being the premiere jewelry supplier for polygamous women across America failed miserably, and, in a recent interview, Janelle Brown gave an update on the family’s ill-fated line My Sisterwife’s Closet and offered her thoughts on why the jewelry company crashed and burned so badly.
As longtime Sister Wives fans will remember, Kody Brown, Janelle and Kody’s other wives Meri, Robyn and Christine, attempted to launch “My Sisterwives Closet” years ago. The online jewelry line— which was spearheaded by Robyn— featured jewelry and clothing “pieces” designed by Kody & Co. and, despite it being featured heavily on several seasons of ‘Sister Wives,’ never seemed to gain enough traction to be successful.
During an interview with the Reality Life with Kate Casey podcast posted this week, Janelle actually discussed the family’s failed jewelry company, and all of the unsold ‘Sister Wives’-themed merchandise.
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“It wasn’t successful,” Janelle said of the jewelry line. “I do think that we probably didn’t know how to run a business as a family together. It probably should have been more of an individual thing in retrospect.”
Janelle— who, of the four Sister Wives seemed the least-interested in making the jewelry company “happen”— said she has “no idea” what happened to all of the unsold inventory of polygamy heart pendants and “loyalty” necklaces and whatnot.
“I’ve been so removed from the business that I have no idea,” she added.
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The website for the jewelry line is still active, but the last time the “blog” section was updated was in January 2019, when Robyn posted a blog about a friendship that inspired her to create a weird dogtag pendant.
Back in March 2023, Kody’s daughter Mykelti Brown discussed the jewelry line on her Patreon account. She stated that, while Robyn was still open to orders for the merchandise, the company’s website was a frequent target of hackers.
“[It] became too much to continuously repair the website to keep up with it” Mykelti said. “… Just a couple of months ago, I asked Robyn about it, and she said she’s still taking orders and stuff for it. But I think Robyn is the only one that does the My Sisterwife’s Closet, and she has been for the last couple of years.”
Later in the interview, Janelle— who left Kody several years ago and now resides in North Carolina away from him and Robyn– discussed how nice it is that she no longer has to go along with family projects or consider what everyone else wants.
“I have a lot more say over what I do,” she told Kate Casey. “I had to always consider everybody else’s opinion, the whole family, and it’s nice to sort of move forward into what I want to do and not have to think about them. So, I think I’m bolder than I was in the very beginning [of ‘Sister Wives’].”
Janelle also discussed her new “passion project” business that she plans to open with her daughter Madison and Madison’s husband Caleb Brush. The trio recently announced that they are going to open a flower farm in North Carolina called Taeda Farms, a business very much unlike “My Sister Wives Closet” in that Janelle is very excited about it.
You can watch the old ‘Sister Wives’ clip below to relive the, um…glory days of My Sister Wives’ Closet!
RELATED STORY: ‘Sister Wives’ Star Janelle Brown Opens Up About Her Short-Lived First Marriage to Meri Brown’s Brother Adam Barber
(Photos: TLC; Instagram)
5 Responses
Did no one mention them there is not a huge pool of “sister wives” out there who want ugly, overpriced polygamy themed crap?
Dumb idea. Of course, they had to go all in for Sobbyn’s vanity project that flopped. Janelle was right all along.
The problem with the jewelry line was that it was all terribly ugly. Way back then I was a fan of the family and wanted to support them by buying some items. I went to the site a handful of times and scrolled through every single item and truly could not find a single thing I’d actually wear. And I’m NOT a picky person. It was all just so awful.
People say the price point was the issue, but there are plenty of people that would’ve paid those prices if there was anything actually cute or pretty. It was all SO weird and ugly. All were Robyn’s designs and taste, and remember when the advisors suggested they sell other items already designed? Robyn said NO. She wanted to be the designer and she was vehemently against outside items. Colossal mistake. They had a HUGE audience and could’ve made bank on a jewelry line if they had just made normal, pretty jewelry. Or even just sold t-shirts and show merch. But nooooo Robyn had this “dream” and couldn’t handle constructive criticism, so they lost a fortune on the “business”. The other 3 knew it was useless but of course Kody wouldn’t let them say anything negative about Robyn or her ideas, so bye bye incredible opportunity and bye bye money.
It failed because Robyn has awful taste!
But Janelle if you don’t oversee the plus size line what can Crybrows do?!?!? She’s (diesel) jeans model size and doesn’t know how to handle clothes for people with love handles and stretch marks?!?!?!
I hope the friendship dog tag was inspired by her loving friendship with Meri. Zona needs something to go with that fidelis necklace.