Pregnancy can be fun…and profitable!
Lindsay Hubbard is doubling down on the decision she made to monetize her pregnancy announcement in July, revealing on the latest episode of the Trading Secrets podcast that the sponsored post helped her to earn more than $100,000 in social media brand deals this year.
As The Ashley previously told you, Lindsay and boyfriend Turner Kufe welcomed their first child, daughter Gemma Britt Kufe, earlier this month.
Months before Gemma’s arrival, however, Lindsay announced her pregnancy on Instagram in a paid partnership with Clearblue pregnancy tests– something she says many people criticized her for doing at the time.
“People were very torn up about this,” Lindsay told podcast host Jason Tartick. “ … They were like, ‘I can’t believe she monetized her pregnancy announcement.’ And it’s like, why not? I’m gonna make the announcement anyway. Why not make money from it?”
According to Lindsay, she found out she was pregnant in April after using a Clearblue pregnancy test, which inspired her to reach out to the company to see if they were interested in sponsoring her announcement.
“I used Clearblue, I used the digital test– that was the test I used back in April when I found out I was pregnant,” she recalled. “So why not go to them and say, ‘Hey, I used your test, I’m about to announce my pregnancy, do you want to sponsor this?’”
The company ended up taking her up on the offer, resulting in Lindsay scoring one of her most-profitable social media brand deals to date.
“That was by far the biggest announcement of my entire life,” she said. “At that point, I think it was the biggest deal [I ever did]. It tied another deal I’d done in the spring.”
According to People, Lindsay confirmed this week that she broke the $100,000 annual mark in social media income in 2024, with Clearblue being just one of the brand deals she managed to nab this year.
Lindsay also mentioned on the podcast (though not by name) the spon-con she’s done this year for Jimmy John’s Sandwiches, both during and immediately after her pregnancy. Lindsay reminded listeners that the partnership stemmed from the “legendary sandwich line” she said on Season 5 of ‘Summer House.’
“ … So for me, it’s like, let me monetize, you know, my idiocy and like, drunken words,” she said. “Why not make money from that?”
Fans can see more of Lindsay’s pregnancy journey on Season 9 of ‘Summer House,’ premiering February 12 on Bravo.
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(Photos: Bravo; Instagram)
2 Responses
I honestly don’t care about the sponcon but I don’t want to hear them argue about it on the show. It’s so boring and no one cares, WE ALL KNOW WHAT SPONSORSHIP ADS LOOK LIKE.
But sandwiches, oh because of that one season. It’s been four years since I was pregnant but sandwich meat is a no or a deep risk because of listeria. Weird sponsor unless they are heating that meat up until it steams.
Did you see the JJ post above? She clearly waited until after the baby was born